Cannabis Marketing

Pe080 How to Develop & Reach your Target Audience

Cannabis education and gatherings in 50+ cities and growing! Our guest today is Aliza Sherman, CEO of Ellementa, a global women’s cannabis wellness network. What’s the driving force needed to bring cannabis to the mainstream? How do you determine and reach your target audience? Should Aliza start a “Moms who Love Fortnite” business? All and more discussed in this episode.

E065 CEO of Dope Magazine

Conversation with George Jage, CEO of Dope Magazine. We discuss marketing in the cannabis industry, how Dope accelerated its initial growth, best ways for cannabis brands to advertise through print and digital and future plans for Dope after merging with High Times. A lot of great info in this episode with key takeaways for anyone operating in the cannabis industry!