Pe080 How to Develop & Reach your Target Audience

Cannabis education and gatherings in 50+ cities and growing! Our guest today is Aliza Sherman, CEO of Ellementa, a global women’s cannabis wellness network. What’s the driving force needed to bring cannabis to the mainstream? How do you determine and reach your target audience? Should Aliza start a “Moms who Love Fortnite” business? All and more discussed in this episode.

E079 Predictions on the Future of Cannabis

Will the pharmaceutical industry take over the CBD infused products market? Could CBG could be the next CBD-like cannabinoid consumers look for? Who in Oregon is leading innovation in the “craft hemp” category? All discussed with our guest Shango Los, consultant, speaker and podcast host with many years experience in cannabis, business and the science of it all.

Shango Los YouTube channel and podcast Shaping Fire and Taming THC paper link with Dr. Ethan Russo discussed in episode.

E078 Is your CBD Business in Jeopardy?

The 2018 Farm Bill has passed, Hemp CBD is now legal, but the future results may surprise you! Our guest today is David Heldreth, Founder of Panacea Plant Sciences and Content Manager for True Terpenes. We discuss negatives of the Farm Bill and how SMBs might be pushed out in preference for the pharmaceutical model. We also discuss a cannabis growth additive David has developed to increase terpene and cannabinoid potency by engaging defense mechanisms in the cannabis plant.

What can we do to prevent the Farm Bill outcome discussed in episode? The Department of Human and Health Services (HHS) is the cabinet department that oversees the FDA. Contact HHS secretary (Alex M. Azar II) who can call for the hearings and other actions needed discussed in episode. LINK for the secretary of HHS

E077 95% Saturation with Oregon Dispensaries

This episode focuses on cannabis distribution, marketing, what makes a successful dispensary and gaps (or opportunities) in the market. Our guest is Nicholas Erler, Co-Founder and CEO of Dreamfield, a 3rd party logistics company in the Oregon rec market. Dreamfield works with ~ 95% of the retailers in Oregon, tune in to learn how they did it.

E076 The Hollywood Cannabis Queen

Today’s guest is Dr. Dina, the real Nancy Botwin (from the show Weeds), Snoop Dogg’s supplier and a cannabis consultant for Chuck Lorre on Netflix’s show Disjointed starring Kathy Bates. Dr. Dina also owns and operates multiple companies in the space and started freedomgrow.org a non-profit raising money to release prisoners locked up for past cannabis crimes. We discuss the recreational market transition in Cali and what it’s like running a vertically integrated business.

JOB OPPORTUNITY: Hiring in Cathedral City, discussed in episode.