Cannabis education and gatherings in 50+ cities and growing! Our guest today is Aliza Sherman, CEO of Ellementa, a global women’s cannabis wellness network. What’s the driving force needed to bring cannabis to the mainstream? How do you determine and reach your target audience? Should Aliza start a “Moms who Love Fortnite” business? All and more discussed in this episode.
Bonus_Cannabis Business 101
Wayne on the Stories in Business podcast hosted by Tom Wickstead. Tom wanted to learn more about the cannabis business in the US as the UK in Europe is working to implement a medical program. Tom is based in the UK, and he titled this episode "Cannabis Business 101"
E065 CEO of Dope Magazine
Conversation with George Jage, CEO of Dope Magazine. We discuss marketing in the cannabis industry, how Dope accelerated its initial growth, best ways for cannabis brands to advertise through print and digital and future plans for Dope after merging with High Times. A lot of great info in this episode with key takeaways for anyone operating in the cannabis industry!
E062 Cannabis Art with a Purpose
Talk with Ty Forto, Founder of Cannabiscapes, a company using cannabis art to help change the cannabis conversation. We get into Ty’s past experience working at BioTrack, how he started Cannabiscapes and the purpose behind his vision.
E059 The Power of Brand Story
Really enjoyed this talk with Brad Bogus, VP of Marketing for Confident Cannabis. We discuss Brad’s past experience at the Denver Post as GM of The Cannabist. Along with the communication strategy Brad is using to increase Confident’s market place brand awareness. We also interviewed the CEO of Confident Cannabis in Episode E058.
HIRING, Brad is looking to hire in Marketing as they grow, discussed in episode :)
E058 Bringing Transparency to Cannabis
Good talk with CEO and Co-Founder, Steve Albarran of Confident Cannabis, a platform for lab results like potency, terpenes and pesticides to be effectively exchanged between producers, processors and retailers. They will soon roll out a wholesale B2B purchasing platform integrated with compliant lab results tied to products. We discuss how Steve started the company, their team culture and predictions for what the future will look like.
HIRING, Steve and Confident Cannabis are looking to hire as they grow, job posting link
E052 Global Cannabis Community for Women
Tokeativity is a world-wide cannabis community for women. Based in Portland, Oregon, Tokeativity was created by Lisa Snyder and Samantha Montanaro in 2016 with an intention to nurture a safe space for women to connect, learn and create. We discuss how Lisa and Sam launched the first events, grew their network and trends they see developing in the cannabis industry!
If you sign up for Tokeativity USE CODE “periodicpodcast” for 50% off
E049 How to Position your Cannabis Brand
Great Podcast on Marketing & Branding with Seth Worby, CEO & Founder of Cannabis Creative Group. With decades of experience in lead generation and traffic conversion, Seth started a marketing company, Champ Internet, over ten years ago. He is now taking that experience and applying it to the Cannabis Industry. Some good insights in this episode!
E046 Who is the Cannabis Consumer?
Insightful talk with Linda Gilbert, Managing Director of BDS Analytics, a data-driven company offering cannabis consumer insights. We discuss who the average cannabis consumer is, how different states vary in their demographics and what products are working in the cannabis industry.
If you’re interested in learning more about the edibles business, check out our eBook, “8 KEYS: How to Launch a Successful Cannabis Edibles Business” at www.periodiceffects.com/ebook
E044 Marijuana Venture Editor in Chief
Really enjoyed this talk with Garrett Rudolph, Editor in Chief from Marijuana Venture, a trade magazine for cannabis professionals. We get into the back story of how the magazine got started, what Garrett sees working (and not working) in the industry and how he sees the landscape evolving.
RAD (Retailer & Dispensary) Expo coming to Portland, Oregon October 10th and 11th. FREE for all dispensary employees to attend and great for vendors trying to work with those businesses!
E040 Rebranding the Cannabis Industry
Conversation with Jared Mirsky, CEO and Founder of Wick & Mortar, the oldest and longest running cannabis branding, marketing and advertising agency in the country. Jared started his company in 2009, helping cannabis brands pioneer their way into this new industry.
There are some solid gems of information throughout this episode!
E039 Science of Cannabis Series_07
LIVE Audience Q&A Podcast on the Science of Cannabis. We cover the struggle cultivators and retailers are facing on high THC% versus a high Terpene profile and ideas for education initiatives to help inform consumers. Joining us on the podcast panel was Emma Chasen, Lee Henderson from HiFi Farms and Cedar Hughes-Blades from Moss Crossing.
Access our eBook for FREE “8 KEYS How to Launch a Successful Cannabis Edible Business” at www.periodiceffects.com/ebook
E038 Getting Beyond Business Plateaus
Good talking with Hunter Caputo, CEO of The Caputo Group. Hunter brings great insights from his past experience of supporting and growing businesses inside and outside of cannabis. We cover finances, HR support, distribution, planning for federal legalization and what it takes to move beyond plateaus that every business hits.
Companies and Brands we reference ORCA, CCA, NCIA, Oregon Sungrowers Guild, Canna Help You.
E036 The Coolest Cannabis Farm in Oregon
Loved this talk with Lee Henderson, Co-Founder and Brand Manager at HiFi Farms. We discuss how Lee started the business, the transition from the medical market to recreational and creative ideas for solidifying a strong brand presence.
JOB OPPORTUNITES: HiFi is looking to hire going into summer, discussed in the episode.
Companies and Brands we reference Portugal the Man, Gro-Tech, Craft Cannabis Alliance, Emma Chasen, Farma, East Fork Cultivars, Yerba Buena, Pilot Farm, BDS Analytics, Headset, X-Ray FM, Phylos Bioscience, Electric Lettuce, Group Muse, Dab Society Extracts
E027 Branding a New Cannabis Product
Great talk with Zane Witzel, Founder of Cannador. A lot of tips and tricks for Cannabis Businesses in this one! We talk Marketing, Public Relations, Branding and how Zane built an ancillary manufacturing business with zero past engineering or product design experience.