The cannabis industry is moving quickly and the perspective from legacy operators can provide many insights on a proper path forward. Our guest is Kristen Yoder, Advisor and Founder of Soil to the Oil, who’s been working in the California industry for 14+ years. Kristen advises cannabis companies on strategy. We discuss the questions she asks her clients, who should and shouldn’t get into cannabis and her overall thoughts on how cannabis will evolve.
Pe114 How to Brand through Sales & Distribution Channels
Sales and Distribution Channels are key pillars for every companies success. However standards and best practices haven’t been set for the cannabis industry yet. As the market continues to mature, what will make brands and cannabis products stand out? Our guest is Brian Dewey, VP of Sales & Distribution for Kiva Confections, the largest edible company in North America. We discuss how the Kiva Team made that happen with strategies you can use in your business.
JOB OPPORTUNITY: Kiva is hiring for multiple positions, discussed at end of episode.
Pe113 Building Culture & Tribes for Business Success
The cannabis industry is evolving faster than ever and consumers have many options to choose from. Unless you want to compete on low price, there are other types of value you must provide as a business. Our guest is Max Simon, CEO & Founder of Green Flower Media, a cannabis education platform for universities, businesses and consumers. We discuss what Max learned working with Deepak Chopra on building a community of raving fans & loyal customers.
JOB OPPORTUNITY: Green Flower is hiring for multiple positions, discussed at end of episode.
Pe108 Social Consumption & Future of Budtending
While the role of “Budtender” is relatively new, the role of Budtending at Social Consumption Events is even newer. The future of social consumption and budtending in general is still unknown. Our guest is Andrew Mieure, Founder of Top Shelf Budtending, and we discuss how budtending could evolve, different segments of budtending and why this new pillar of “social consumption” will strongly influence the cannabis industry.
JOB OPPORTUNITY: Top Shelf Budtending is looking to hire in multiple States, discussed at end of episode.
Pe106 International Research on Cannabis
Research on the Science of Cannabis is expanding quickly. While new discoveries are being made faster than ever, how these new findings will be integrated into commercial cannabis products is a new frontier.
We discuss the past, present and future research & studies that will shape the future of cannabis with our guest Jahan Marcu, Director of Experimental Pharmacology and Behavioral Research at IRCCMH.org
Pe103 Insider Insights on Michigan Cannabis
Michigan recently released Emergency Rules for their cannabis recreational program. There’s a lot of uncertainty in MI and every State that transitions to a rec program. We discuss the new rec rules, the state of the MI cannabis market, how Hemp & CBD are being handled and what options small scale businesses have.
Our guest is the Owner & Managing Attorney of Scott Roberts Law. Check out Scott’s Blog & Content HERE.
Pe102 Cannabis Science, Merchandising & Best in Class Budtenders
How do Dispensaries take the leading cannabis science and connect it to merchandising and sales? How can Budtenders communicate the science to consumers for the best experience possible? What strategies lead to repeat customers and word-of-mouth marketing? We answer those questions and more with our guest Andrea Sparr-Jaswa, Director of Education at Farma, a dispensary in Portland, Oregon.
JOB OPPORTUNITY: Farma [Careers] is always looking for compassionate and curious team members, discussed at end of episode.
Pe100 Cannabis Business & Science Insights
Episode #100 :) Thank you for listening and supporting us along the way! We did something different for this episode. We pulled 20 clips from 20 different episodes that we thought provided great insights and value for the cannabis industry.
Please share, forward, text or email this one to a friend or colleague that should listen to the Periodic Effects podcast! Cheers to the next 100 :)
Pe093 Cannabis for the Conscious Consumer
Another episode in our series focused on cannabis flower. What are viable farm models in an over-saturated market? How do we define flower quality? How can consumers discover the cultivation practices that farmers are using? What practices are important? Regenerative? Living soil? Sustainable? We discuss those items and more with our guest Jesse Long, Sales Director of Green Source Gardens.
Pe091 Why Strain Names might not Matter
Another episode focused on cannabis flower and growing. Discover why and when a strain name might not be reliable. Learn about different cultivation practices and how the plant’s development is not only affected by the cannabis genetics, but also by the epigenetics. Our guest today is Jeffrey Tambor, COO of Kind Roots.
JOB OPPORTUNITY: Kind Roots is scaling and has possible job openings, discussed in episode.
Pe090 How to Buy & Sell Cannabis Flower
How does a dispensary buyer select a quality farm and flower? How can craft farms market and sell their flower better? How should budtenders sell flower to consumers? We answer these questions and more with our guest, Cedar Hughes-Blades, a cannabis buyer with multiple years of experience in the Oregon rec and medical market.
Pe089 From Disabling Injury to Cannabis E-Commerce
Andrea was told she would never work again. After frustration with prescription meds she discovered cannabis and everything changed. Not only did she work again, but she built one of the fastest growing e-commerce and home delivery platforms for cannabis in California. Andrea Brooks is the CEO and Founder of Sava.
Sava is HIRING and raising funds if you’re an investor, discussed in episode.
Pe088 Let’s Talk Hemp
“Hemp is the most complete and useful plant available to humankind and our mission is to unleash it’s unobstructed potential so that future generations can fully utilize the benefits to making our world a cleaner, healthier and happier place.” - Morris Beegle, Founder of WAFBA and Colorado Hemp Company and we talk all things Hemp and CBD.
Bonus_Upside Podcast
Wayne on Upside, a podcast about startup investing outside of Silicon Valley.
Pe087 Cannabis Accelerator Investing in Startups
How do you value a cannabis business? What companies in the industry have the highest chances of success? How and when should a company raise money? We answer those questions and more with our guest Patrick Rea, CEO and Co-Founder of Canopy Boulder, an accelerator investing in cannabis companies at the seed stage.