Sales and Distribution models aren’t new, but applying them to cannabis (legally) are. How does a brand get on the shelf? Then cultivate relationships and reputation? Then increase sell through rates? While being logistically efficient with distribution costs? Our guest is Alexi Cashen, CEO & Co-Founder of Elenteny Imports and we discuss those items while predicting the future of imports, exports and interstate commerce.
With Cannabis marketing being so restrictive, how do brands get creative and gain exposure? Our guest is Kirk Evans, Co-Founder of Sherpa, a digital marketing agency. We discuss insights for leveraging SEO and Websites to create foot traffic in dispensaries, along with other digital strategies for brands and product companies.
Cannabis Retailers are battling oversaturation with multiple competitors in walking distance. When consumers have so many shops to choose from, how does a Retailer stand out? Some are starting to differentiate themselves by switching to Effects-Based merchandising and education. Today’s guest is Bruce Caruso, General Manager for Green Oasis. We discuss how Bruce stopped selling on Sativa & Indica and what it’s doing for the bottom line.
How is science different from technology? And why are these merging around cannabis to usher in the new frontier? Our guest is Ruth Fisher, Ph.D., Author of “The Medical Cannabis Primer” and Co-Founder of Cann Dynamics. We discuss the potential futures of cannabis and what it will take for the adoption and use of cannabis to move into the mainstream.
INVESTOR OPPORTUNITY: Discussed at end of episode.
A lot of insights in this episode. How small businesses can win as big money moves into cannabis. What’s wrong with the Vaping Crisis Bans. Defining “Craft Extracts” and what Dispensaries & Budtenders should consider for vape products on their shelves. Our guest is Mitra Sticklen, COO & Co-Owner of OM Extracts.
JOB OPPORTUNITY: OM Extracts & Farms is looking to hire in Southern Oregon, discussed at end of episode.
RESEARCH OPPORTUNITY: OM is also looking for Scientists interested in research projects, discussed at end of episode.