This episode covers Cannabis Design, Science, Branding and Digital Marketing. We discuss the issues in researching cannabis science online, how design can be used to clarify your message and what digital marketing strategies can be used to find your ideal customer. Our guest is Charlie McElroy, Founder & Creative Officer of Goldleaf.
But this episode isn’t all downside, Elaine brings a fresh perspective and provides multiple opportunities for streamlining and setting a cannabis business up for success.
Industrial Hemp and CBD Infused Products are a huge opportunity while being a grey and confusing market. Can you ship CBD products across State lines? Are there States you shouldn’t ship to? When and how will regulations be rolled out for CBD infused products? Our guest Alex Berger from Emerge Law Group helps clear things up!
Our guest, Jeff Lowenfels, has the longest running garden column in North America, having never missed a week in 41 years! Is white ash = quality a myth? Will autoflowering cannabis be the future for home growers and/ or commercial operations? What is the soil food web? Why should we care about organic growing practices? We discuss all those items and more!
Discussion with the Executive Director of Michigan’s Marijuana Regulatory Agency on the past, current and future of the cannabis industry in MI. We discuss the adult-use market, medical program, caretakers, social consumption, hemp CBD, testing standards, license costs and the mission Andrew Brisbo is on to bring an open and transparent cannabis market to Michigan.