Starting a cannabis company is difficult, even more so in an already developed market. We discuss new industry trends and niche marketing with Bethany Gomez, Co-Founder & Managing Director, Brightfield Group.

Chapters:

00:00 - Intro, Bethany Gomez, Brightfield Group

07:35 - Gathering Cannabis Market Insight

11:39 - CBD Products and Hemp Insights

24:14 - How to Brand a Marijuana Business in 2023

30:10 - The Future of Cannabis Branding

38:45 - Social Listening: Harnessing Data Sources

55:29 - Outro, Contact Bethany

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Free Consulting Call w/ Wayne:

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Wayne Schwind

July 21, 2022

Cannabis Business

Pe275 How Edibles Work in the Body

Wayne Schwind

July 21, 2022

Cannabis Business

(Edible Science Insights) How edibles metabolize in the body and their effects.

Chapters:

00:00 - Intro

01:00 - THC Nano Encapsulation: What do we know?

02:00 - Ways THC can Absorb into the Bloodstream

03:00 - Finding THC Metabolites in the Body

04:00 - Dosing Tinctures Sublingually: Pros vs Cons

05:00 - Effects of Oral vs Sublingual Edible Consumption

06:00 - Two Edible Questions to Always Ask

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Free Consulting Call w/ Wayne:

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Wayne Schwind

July 7, 2022

Cannabis Business

Pe274 Bachelors of Science Degree in Cannabis Chemistry

Wayne Schwind

July 7, 2022

Cannabis Business

(Consulting Call) Alex is preparing for his Capstone Research Project to get a Bachelors in Cannabis Chemistry from Lake Superior State University. We discuss what this cannabis degree looks like, how it came about and what cannabis questions he could study for his senior research project.

Reach out to Alex if you have ideas for him to consider!

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FREE Consulting Call w/ Wayne:

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Chapters:

00:00 - Intro, Cannabis Movements in Michigan

04:45 - Achieving a Bachelors in Cannabis

12:10 - Cannabis Capstone Research Project

18:46 - Helping the Research Succeed

26:22 - Outro, Continuing the Program

Wayne Schwind

June 30, 2022

Cannabis Business

Pe273 The Cannabis Gene Pool

Wayne Schwind

June 30, 2022

Cannabis Business

(Part-2) Is the quest for high THC driving diversity out of the cannabis gene pool? Why doesn’t the best selling alcohol product have the highest alcohol content? Our guest, Ruth Fisher, PhD, discusses cannabis market dynamics and the industry's evolution.

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Chapters:

00:00 - Intro, Federal Taxing Drives Black Market

08:48 - Integrating into Federal Regulations

12:00 - High THC Demands Kill Variety

21:47 - Why Consumers Want High THC

27:46 - State-To-State Use Patterns

31:50 - Outro, Contact Ruth Fisher

Wayne Schwind

June 22, 2022

Cannabis Business

Pe272 Why isn’t the Cannabis Industry “Working Out”

Wayne Schwind

June 22, 2022

Cannabis Business

(Part-1) To say the cannabis industry is dynamic would be an understatement. The industry is constantly evolving as new international markets develop, new States legalize and federal legalization looms overhead.

Our guest, Ruth Fisher, PhD, covers the repelling forces working on the industry.

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Chapters:

00:00 - Intro, Ruth Fischer PhD

05:00 - Comparing Cannabis Industry to Health & Tech

12:02 - Federal Legalization causes Industry Death

15:50 - Where Small Business fit in

20:50 - Delta 8 creates Split in Regulations

32:20 - Outro, Regulations Drive the Black Market

Wayne Schwind

June 16, 2022

Cannabis Business

Pe271 Cannabis Med + Rec “Wellness Model”

Wayne Schwind

June 16, 2022

Cannabis Business

(Part-2-Business) If the medical and recreational cannabis models can’t coexist, is there a hybrid model that doesn’t leave patients in the dust? Our guest, Dr. Adam Abodeely, discusses his approach as he’s not waiting around for regulators to lead.

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Chapters:

00:00 - Coral Cove, Medical Cannabis Destination

05:23 - Destigmatizing wellness consumption

11:00 - Laws around use for wellness

16:25 - Preventing potential industry takeover

23:25 - Big Corps. and cannabis stigma risk

28:26 - Making medical claims about cannabis

39:00 - Helping the public understand wellness consumption

44:43 Outro, Adam Abodeely at Coral Cove

Wayne Schwind

June 9, 2022

Cannabis Business

Pe270 Cannabis Science on Placebo Effect, Pain & GI Tract Issues

Wayne Schwind

June 9, 2022

Cannabis Business

(Part-1-Science) As Doctors integrate cannabis into their practice, new perspectives are emerging on how and why cannabis medicine works, and how it can replace more harmful medicine, like opioids. We cover some of these new insights with our guest, Dr. Adam Abodeely, board-certified surgeon and member of multiple international cannabinoid societies.

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Chapters:

00:00 - Intro, Dr. Adam Abodeely

01:00 - New York Cannabis

05:45 - Placebo Effect w/ Cannabis

12:40 - Pain & Inflammation

15:30 - Acute Pain & Opioids

19:35 - Minor Cannabinoid Products

21:45 - Terpenes on Gut Health, IBS, Crohn's Disease

28:05 - GI Tract Issues & Cannabis

Wayne Schwind

June 2, 2022

Cannabis Business

Pe269 Medical Cannabis & Breast Cancer Awareness

Wayne Schwind

June 2, 2022

Cannabis Business

(Consulting Call) Medicinal Cannabis is being used in more and more areas of health care. However, for multiple reasons, there is very little guidance on specific treatment plans for specific ailments.

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Jessie used cannabis while going through Breast Cancer Diagnosis & Treatment. She’s sharing that experience w/ others on a similar path. We discuss how to develop her in-person meetings into an app while gathering data specific to breast cancer treatment and cannabis use.

||

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||

FREE Consulting Call w/ Wayne:

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Wayne Schwind

May 25, 2022

Cannabis Business

Pe268 Data Visualization of Cannabis Compounds & Effects

Wayne Schwind

May 25, 2022

Cannabis Business

Envision combining cannabis treatment knowledge of clinicians and the insight capabilities of data visualization tools. This could greatly improve the prescription process of cannabis therapies.

1-on-1 Consulting Call w/ Brian, Data Analyst

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SETUP Free Q&A Call w/ Wayne:

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Wayne Schwind

May 20, 2022

Cannabis Business

Pe267 Dispensary Pharmacist on Rec vs Medical Cannabis

Wayne Schwind

May 20, 2022

Cannabis Business

Can the Medical Cannabis and Adult Use Markets co-exist? How will 30+ State markets integrate after federal legalization and interstate commerce?

Part-2-Business w/ Joseph Jeffries, Pharmacy Director, FRX Health, Ohio Medical Dispensary

After 16 years as a Hospital Pharmacy Director, Joe switched career paths. Having witnessed the supply chain of medical cannabis, we discuss his work with patients in Ohio and lobbying for edibles in Pennsylvania.

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Wayne Schwind

May 11, 2022

Cannabis Business

Pe266 Cannabis Enzyme Inhibitors & Receptor Blockers

Wayne Schwind

May 11, 2022

Cannabis Business

There are many factors influencing our bodies' Endocannabinoid System (ECS). Cannabis has shown the ability to help an unbalanced body move closer to Homeostasis, but what else is influencing our ECS? Does future science hold hidden keys that could further the effectiveness of medical cannabis treatment?

Part-1-Science w/ Joseph Jeffries, Pharmacy Director, FRX Health, Ohio Medical Dispensary

We discuss Joe’s first hand experience with medical patients in Ohio, and what science discoveries could further unlock the healing potential of cannabis.

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SCHEDULE Free Consulting Call w/ Wayne

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Wayne Schwind

May 4, 2022

Cannabis Business

Pe265 Monetizing a Novel Cannabis Neurotechnology

Wayne Schwind

May 4, 2022

Cannabis Business

As new technologies develop, businesses have to find the right product market fit for these innovative technologies. Finding that fit for a new technology is hard enough, but mixing in a new industry, like cannabis, makes it even more difficult.

Part-2-Business w/ Israel Gasperin, Founder & CEO, Zentrela

We discuss Zentrela’s 7 years and multiple pivots before finding a product market fit with their novel EEG Neurotechnology that objectively measures the psychoactive effects of cannabis.

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Wayne Schwind

April 22, 2022

Cannabis Business

Pe263 Woman Dies from ‘Cannabis Gummy’

Wayne Schwind

April 22, 2022

Cannabis Business

Part-2-Business w/ Codi Peterson, Pediatric Pharmacist & CSO at Cannigma.

Provocative Headlines (like this episode title) skew the public's perception, as many read the headline but don’t have the time, or industry knowledge, to understand the merits behind such bold claims.

We discuss what actually happened in the recent BBC Article titled “Woman dies after eating ‘cannabis’ gummy sweet” and how pediatric pharmacists are approaching medicinal cannabinoid use.

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Wayne Schwind

April 13, 2022

Cannabis Business

Pe261 What’s Stopping Federal Cannabis Legalization?

Wayne Schwind

April 13, 2022

Cannabis Business

(Part-2-Business w/ Emma Chasen) You’ve likely heard “A New Study Finds…” but how much weight should that study actually carry? We discuss questions to ask when a new study is being used to influence decision making, what’s stopping federal cannabis legalization and a focused look at the New Jersey recreational market.

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SCHEDULE: 1-on-1 Consulting Call w/ Wayne

*read all details for 1-on-1 calls in this calendar link

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