Pe115 Cannabis Industry BS Detector

The cannabis industry is moving quickly and the perspective from legacy operators can provide many insights on a proper path forward. Our guest is Kristen Yoder, Advisor and Founder of Soil to the Oil, who’s been working in the California industry for 14+ years. Kristen advises cannabis companies on strategy. We discuss the questions she asks her clients, who should and shouldn’t get into cannabis and her overall thoughts on how cannabis will evolve.