Cannabis Marketing

Pe121 Converting Digital Traffic to Foot Traffic

With Cannabis marketing being so restrictive, how do brands get creative and gain exposure? Our guest is Kirk Evans, Co-Founder of Sherpa, a digital marketing agency. We discuss insights for leveraging SEO and Websites to create foot traffic in dispensaries, along with other digital strategies for brands and product companies.

Pe120 Effects-Based Retail & Merchandising of Cannabis

Cannabis Retailers are battling oversaturation with multiple competitors in walking distance. When consumers have so many shops to choose from, how does a Retailer stand out? Some are starting to differentiate themselves by switching to Effects-Based merchandising and education. Today’s guest is Bruce Caruso, General Manager for Green Oasis. We discuss how Bruce stopped selling on Sativa & Indica and what it’s doing for the bottom line.

Pe118 Craft Cannabis Insights & What’s Wrong with Vaping Bans

A lot of insights in this episode. How small businesses can win as big money moves into cannabis. What’s wrong with the Vaping Crisis Bans. Defining “Craft Extracts” and what Dispensaries & Budtenders should consider for vape products on their shelves. Our guest is Mitra Sticklen, COO & Co-Owner of OM Extracts.

JOB OPPORTUNITY: OM Extracts & Farms is looking to hire in Southern Oregon, discussed at end of episode.

RESEARCH OPPORTUNITY: OM is also looking for Scientists interested in research projects, discussed at end of episode.

Pe116 Marketing a Sustainable Cannabis Farm

This episode has 2 Parts - 1. The story of building a business from scratch and the unknown unknowns that could take you out, 2. Insights on marketing cannabis flower & CPG products. Our guest is Julia Jacobson, CEO & Co-Founder of Aster Farms, a sustainable cannabis farm in Northern California who previously launched a Tech Company, went through TechStars incubator and then sold the business.

JOB OPPORTUNITY: Aster Farms is hiring for multiple positions, discussed at end of episode.