With Cannabis marketing being so restrictive, how do brands get creative and gain exposure? Our guest is Kirk Evans, Co-Founder of Sherpa, a digital marketing agency. We discuss insights for leveraging SEO and Websites to create foot traffic in dispensaries, along with other digital strategies for brands and product companies.
Cannabis Retailers are battling oversaturation with multiple competitors in walking distance. When consumers have so many shops to choose from, how does a Retailer stand out? Some are starting to differentiate themselves by switching to Effects-Based merchandising and education. Today’s guest is Bruce Caruso, General Manager for Green Oasis. We discuss how Bruce stopped selling on Sativa & Indica and what it’s doing for the bottom line.
A lot of insights in this episode. How small businesses can win as big money moves into cannabis. What’s wrong with the Vaping Crisis Bans. Defining “Craft Extracts” and what Dispensaries & Budtenders should consider for vape products on their shelves. Our guest is Mitra Sticklen, COO & Co-Owner of OM Extracts.
JOB OPPORTUNITY: OM Extracts & Farms is looking to hire in Southern Oregon, discussed at end of episode.
RESEARCH OPPORTUNITY: OM is also looking for Scientists interested in research projects, discussed at end of episode.
Should you invest in cannabis? If so, where in the industry? Or if you’re trying to raise money or sell your business, how do you “value” your company? It’s not an easy question to answer, but we provide some clarity in this episode. Our guest is Lincoln Eckhardt, Managing Director for FTI Consulting.
This episode has 2 Parts - 1. The story of building a business from scratch and the unknown unknowns that could take you out, 2. Insights on marketing cannabis flower & CPG products. Our guest is Julia Jacobson, CEO & Co-Founder of Aster Farms, a sustainable cannabis farm in Northern California who previously launched a Tech Company, went through TechStars incubator and then sold the business.
JOB OPPORTUNITY: Aster Farms is hiring for multiple positions, discussed at end of episode.