Insightful talk with Adam Smith, Founder of Craft Cannabis Alliance Discussing the future of Oregon’s craft cannabis industry, keeping it locally owned, the Oregon Brand, what federal legalization might look like and how to market by movement building.
OPPORTUNITY: CCA is looking for volunteer work, discussed in episode.
Great questions asked from a University of Arizona Student wanting to enter the cannabis industry. Interviewed 4 different Grow Owners and CEOs on what degrees to focus on, other course work to take and what to do now to be best prepared at graduation.
Interviewed / Jathan Stitch, Owner of Oregon Roots / Jesse Peters, CEO of Eco Firma Farms / Danny Sloat, Owner of Alpin Stash / Mason Walker, CEO of East Fork Cultivars
Loved this talk with Dr. Adie Poe, Neuroscientist and Co-Founder of Habu Health. We discuss her knowledge of drug pharmacology, clinical trials, pain biology, the brain’s mechanisms of addiction and how her new business will transform the selection and consumption of cannabis.
Inspiring talk with Jesse Peters, CEO and Co-Founder of Eco Firma Farms, an Oregon rec producer. Discussing what it takes to not only survive, but thrive, in the cannabis industry with advice to differentiate your business and stand out in a crowded market.
JOB OPPORTUNITY: Eco Firma Farms is hiring, discussed in the episode.
Connect with Phylos Bioscience for mapping the Cannabis Genome.
Loved this talk with Danny Sloat, Owner and Lead Grower at AlpinStash, a producer operating in the Colorado rec market. Great insights on how markets develop and change post rec legalization. How to prepare your business for the long term, pulling from experiences in the Colorado market, which was the first and longest running rec market in the country.
LINK to “Know Your Grow” a YouTube channel hosted by Danny providing insights and how to guides for craft cannabis growers.
Talk with Stephen Gold, Co-Founder of The Daily Leaf, a cannabis deals platform similar to Groupon. Discussing how the business went from side hustle to full time and strategies for cannabis marketing, advertising and scaling a tech company into multiple states.
Talk with Pete Kadens, CEO of Green Thumb Industries. Discussing what it takes to scale a vertically integrated cannabis business across multiple states that are high barrier to entry with license caps.
Talk with Trista Okel, CEO & Founder of Empower BodyCare. Wayne and Trista discuss how her arrest for growing three cannabis plants in 2003 led to her activism and eventually launching her company. It’s been nothing but growth and expansion since starting the business in 2013. Learn how Trista views the current cannabis climate and what she is planning for the future.
JOB OPPORTUNITY: Empower is looking for Brand Ambassadors, discussed in episode.
Discussion with Mason Walker, CEO of East Fork Cultivars, a cannabis producer operating in the Oregon recreational market focusing on CBD specific strains. Wayne and Mason discuss the rewards and challenges of running a cannabis grow operation in a rec market, the marketing efforts East Fork is pursuing to establish education around CBD and what consumer trends are on the horizon to start preparing for now.
Conversation with Morgan Fox, Director of Communications from the Marijuana Policy Project (MPP). The MPP supports multiple legalization efforts and lobbying across different states. Wayne and Morgan discuss what new states are coming online, where they are at in the process, what states are changing their marijuana program and what legalization efforts look promising on the horizon. Full of useful information and insights you can use to align your business to make the most of the new opportunities being created. We also cover what federal legalization could look like if or when it occurs.
ACTION ITEM (use this LINK): Contact your lawmakers at the federal level and communicate support to continue the Rohrabacher-Blumenauer (formally known as Rohrabacher-Farr) Amendment to protect medical marijuana businesses from a Department of Justice crack down.
Talk with John Widmer, COO and Co-Founder of Kaleafa Cannabis Company. Kaleafa has multiple retail locations throughout Oregon and Washington. Wayne and John discuss what it takes to run a successful cannabis retail store, how critical your location is, putting customers first as a marketing approach and how Kaleafa has managed to profitably run multiple stores with more on the way. JOB OPPORTUNITY: In the podcast John puts out a request to motivated listeners who are interested about working in the cannabis industry.
Wayne talks with Jathan from Oregon Roots, a cannabis producer operating in the Oregon recreational market. They discuss Jathan’s past experience owning a landscaping company and how he sold that business to raise the capital for starting Oregon Roots. Market trends, issues with cannabis strain names and how to build a winning team is also discussed. JOB OPPORTUNITY: In the podcast Jathan puts out a request to motivated listeners who are interested in working in the cannabis industry near Portland, Oregon.
Wayne talks with Peichen from tCheck, a ancillary manufacturing business making an at home cannabis potency analyzer for edibles and tinctures. They talk about Peichen’s past experience, why he got into the cannabis industry and the challenges of running an ancillary manufacturing business. DISTRIBUTION OPPORTUNITY: In the podcast Peichen discusses looking for new distribution partners, they currently sell internationally.
Wayne talks with Mary from Sativa Science Club (SSC), a professional development community focused on the cannabis industry. The SSC provides in-person training courses, classes, seminars and new cannabis business mentorship. They discuss Mary’s background in herbal medicine, why she started the business and new projects she plans to accomplish in the future. COLLABORATION OPPORTUNITY: In the podcast Mary discusses looking for cannabis business owners that are looking to collaborate.
After a 15 minute introduction about the podcast, Wayne talks with Eric from Green Leaf Lab, a cannabis testing facility based in Portland, Oregon. They discuss Eric's background and journey into the cannabis industry, the current state of affairs, how to adapt to ever changing regulations and how Green Leaf Labs operates its business. JOB OPPORTUNITY: In the podcast Eric puts out a request to listeners with backgrounds in science that might be interested to work in the cannabis industry.