Pe116 Marketing a Sustainable Cannabis Farm

This episode has 2 Parts - 1. The story of building a business from scratch and the unknown unknowns that could take you out, 2. Insights on marketing cannabis flower & CPG products. Our guest is Julia Jacobson, CEO & Co-Founder of Aster Farms, a sustainable cannabis farm in Northern California who previously launched a Tech Company, went through TechStars incubator and then sold the business.

JOB OPPORTUNITY: Aster Farms is hiring for multiple positions, discussed at end of episode.

Pe115 Cannabis Industry BS Detector

The cannabis industry is moving quickly and the perspective from legacy operators can provide many insights on a proper path forward. Our guest is Kristen Yoder, Advisor and Founder of Soil to the Oil, who’s been working in the California industry for 14+ years. Kristen advises cannabis companies on strategy. We discuss the questions she asks her clients, who should and shouldn’t get into cannabis and her overall thoughts on how cannabis will evolve.

Pe114 How to Brand through Sales & Distribution Channels

Sales and Distribution Channels are key pillars for every companies success. However standards and best practices haven’t been set for the cannabis industry yet. As the market continues to mature, what will make brands and cannabis products stand out? Our guest is Brian Dewey, VP of Sales & Distribution for Kiva Confections, the largest edible company in North America. We discuss how the Kiva Team made that happen with strategies you can use in your business.

JOB OPPORTUNITY: Kiva is hiring for multiple positions, discussed at end of episode.

Pe113 Building Culture & Tribes for Business Success

The cannabis industry is evolving faster than ever and consumers have many options to choose from. Unless you want to compete on low price, there are other types of value you must provide as a business. Our guest is Max Simon, CEO & Founder of Green Flower Media, a cannabis education platform for universities, businesses and consumers. We discuss what Max learned working with Deepak Chopra on building a community of raving fans & loyal customers.

JOB OPPORTUNITY: Green Flower is hiring for multiple positions, discussed at end of episode.